Tripledot Simplifies Game Development: No Characters, No Quests, Nothing More Complicated Than Wordle

Danny Cohen, a president at Blavatnik’s Access Industries, figured out Woodoku was more than it might seem when the Tripledotters described the dozen-plus rounds of A/B testing to find the perfect, ear-pleasing chime to play when a board clears. (Sort of like a soft strike on an instrumental wood block.) “They understand the levers you need to pull, in a way I will never understand, to make the games they do,” says Cohen.