- DAZN to be the global home of innovative new padel tournament
- Starting 31 January, 21 matches available live and on-demand
- Enhanced localisation in Spanish market via DAZN’s linear channels
MADRID / LONDON, 18 January 2024 – DAZN, the world’s leading sports entertainment platform, will become the global home of Hexagon Cup, the innovative new padel tournament starting 31 January in Madrid. DAZN will stream all 21 matches live (excl. US), with enhanced localisation and distribution in Spanish markets via DAZN’s linear channels.
DAZN subscribers will be able to enjoy the championship’s qualification rounds (31 January – 2 February), the semi-finals (3 February) and the finals (4 February) around the world live (excl. USA) and on demand. Viewers in Spain will be able to watch uninterrupted live coverage via the DAZN app – on smart TVs, mobiles phones, tablets, games consoles, PCs and other connected devices – as well as on DAZN’s linear channels.
Hexagon Cup has gained widespread acclaim for its innovative and gender equal team format, top-tier padel players, and celebrity teams. This includes Team AD/vantage, backed by legendary tennis player Andy Murray; ElevenEleven Team USA, owned by U.S actress Eva Longoria; Rafa Nadal Academy powered by Richard Mille team; and RL9 supported by the Barcelona FC footballer Robert Lewandowski.
Tim Godfrey, Strategic Advisor, Hexagon Cup, said: “As a premium OTT platform, DAZN enables Hexagon Cup to reach a wide and varied audience, which is especially important for our first event. We’re excited to be able to bring the excitement of padel to sports fans across Spain and the world, and due to DAZN’s multi-level streaming strategy, they can watch wherever and however they want to.”
Tom Burrows, DAZN EVP Global Head of Rights, said: “Padel is one of the fastest growing and interesting sports around, and Hexagon Cup is an excellent and innovative competition that highlights the best of the sport. Padel is already hugely popular in Spain, so the wider distribution we can deliver in that market is great news for our Spanish subscribers. And the burgeoning international growth of padel means that the global distribution DAZN delivers makes sense for Hexagon Cup and our millions of users worldwide.”
The championship’s global TV coverage will be produced by London based sports innovation specialists Aurora Media Worldwide.
Born under the motto “For the Fans. For the Players. For the Game”, Hexagon Cup features six teams, each featuring a male, female and Next Gen pair who compete for an impressive prize pool of €1 million.
On the player side, fans of the tournament will be treated to a star-studded line-up including the world number one pair Arturo Coello (Team Bella Puerto Rico) and Agustin Tapia (RL9 Team), who will play against each other on opposing teams, as too will ‘Los Súperpibes’ Stupaczuk (Rafa Nadal Academy, powered by Richard Mille) and Di Nenno (Team AD/vantage). On the women’s side of the draw, world number 1 FIP ranked Paula Josemaría (ElevenEleven Team USA) and Ariana Sánchez (RL9 Team) will also face each other. With other big names including Paquito Navarro, Juan Martín Díaz, Alejandra Salazar, Delfina Brea, Bea González, Fernando Belasteguin and Luciano Capra, along with the most exciting up-and-coming Next Gen stars. The padel on display promises to be of the highest quality.
For its first event, Hexagon Cup will take over Spain’s historic Madrid Arena from January 31 to February 4. During the tournament, the six teams are divided into two qualifying groups and compete in a series of exciting head-to-head match-ups. Only the top two teams from each group will advance to the finals, which will see the inaugural Hexagon Cup champions will be crowned.
Tickets for the first edition of Hexagon Cup can be purchased now from €20 via www.hexagoncup.com.
About Hexagon Cup
Under the motto “For the Fans. For the Players. For the Game”, this revolutionary competition was born with the ambition of offering a new and disruptive approach, as well as the firm purpose of transforming the sport of padel. To do this, it has designed a completely new format in which six teams made up of three couples each (one male couple, one female couple and one made up of stars of the future) will compete to win a one-million euro prize fund.
The inaugural Hexagon Cup event will take place at Madrid Arena, from 31 January to 4 February, 2024. For further updates follow @HexagonCup on Instagram, X, and LinkedIn.
Spanish Press Office
Álvaro Jambrina / Cristina Chapa
Dan Johnson – SVP Group Communications, DAZN
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