September 4, 2007

Premium TV and Inform Group to Merge

Merger creates market leading digital media company in the digital sports sector

London, UK - Inform Group and Premium TV announced today that they have agreed to merge. The combined company will provide cutting-edge digital services and products to the media, sports, and entertainment industries, whilst continuing to develop its proprietary channels: watchandbet.tv, mobilesport.tv and ipsport.tv.

The merged company will be jointly owned by the combined management team and Access Industries, the U.S. industrial group. The company will be run by joint CEOs' Oliver Slipper and Simon Denyer. All staff and management will be retained.

The merger of Premium TV and Inform creates the first clear international market leader in the digital sports sector. With over 5,000 hours of content, 10,000 live events, 20,000 highlights clips, and more than 30m unique users per annum, the business, and its 140 dedicated staff, is ideally positioned to maximize returns from a thriving sector.

The newly formed business has an impressive client roster, including: The Premier League, The Football League, The Football Association, Scottish Premier League, England & Wales Cricket Board, Cricket Australia, ATP Masters Series, Tennis Australia, World Rally Championship, BSkyB, Virgin Media, ITV, Haymarket, Warner Music, Babelgum, Telefonica, bet365, Betfair, William Hill and Rank.

Headquartered at Premium TV's Digital Production Centre in Middlesex, the merged company will have sales offices in central London, Singapore, Australia and Italy. Thanks to a long established working relationship, Premium TV and Inform have already started integrating the operational elements of their businesses, and will re-brand the merged company later in the year.

Simon Denyer, Founder of Inform Group, said:
“Over the last two years we have been working closely with Premium TV to significantly grow our business and our sector. Combining Premium TV's market leading production and technology capabilities with our expertise in digital rights and distribution will allow us to create valuable content plays focused on high growth markets such as betting, mobile TV, and broadband streaming.”

Oliver Slipper, CEO of Premium TV, said:
“The merger with Inform is an exciting development for us and our clients. It gives us the scale to create an international rights distribution network focused on digital media and build out a significant advertising and sponsorship division.”

For further information please contact:
Kim Parker
Marketing Manager
Tel: +447908522181
kim.parker@premiumtv.co.uk

NOTE TO EDITORS

About Access
Industries Access Industries is a privately held, US-based industrial group with long-term holdings worldwide. Access' industrial focus spans three key sectors: natural resources and chemicals; telecommunications and media; and real estate. www.accessindustries.com

Access Industries' focus in the broad media sector is on companies with a recognised expertise on content and digital delivery. Access' media holdings include Warner Music Group (one of the world's leading recorded music labels and music publishers), TopUpTV (a leading UK-based digital terrestrial TV service provider), Amedia (the leading entertainment TV content developer and producer in Russia), CTC (Russian TV channel), and Acision (the world's leading provider of converged mobile messaging solutions for text and multimedia messaging to over 1 billion subscribers in 135 countries).

About Premium TV
Premium TV is the UK‘s leading specialist provider of digital services and products for sports and entertainment organisations looking to maximise the value of their digital rights. Generating more than £30m in digital rights revenue for its portfolio of clients, Premium TV provides live access to more than 10,000 events annually, and manages 10 million unique visitors monthly across the digital value chain. http://www.premiumtv.co.uk

About Inform Group
Inform Group is the market leader in distributing sports content across multiple platforms including TV, IPTV, Internet and Mobile, with an extensive catalogue of sports rights for all media, as well as market leading managed services for internet, mobile and betting services (watchandbet.tv, mobilesport.tv, ipsport.tv). Inform Group's media portfolio includes rights to Serie A, Euro 2008 Qualifiers, UEFA Cup, the Australian Open, ATP and WTA Tournaments and many more. http://www.informgroup.co.uk